Kids don’t know they are losing their hearing – once it’s gone it’s gone!

Kids are spending more, not less, time on their personal devices.  But what is this doing to their hearing?

Many kids don’t know they’re permanently damaging their hearing when they listen to music or movies loudly for long periods of time.


Together, we can educate kids about safe listening and raise awareness for the very real risks of noise-induced hearing loss.

Make Listening Safe

What happens when kids listen to music for too long and too loudly.

It can help to think of the hair cells in your ears being like a fresh patch of grass and loud music being like a group of people trampling on the grass. 


Before anyone walks on the grass, the blades stand up right and tall. But, as people continue to walk on the grass the blades become flattened. 


If people stop walking on the grass, after a few days, some blades of grass might pop back up and stand straight again. 


But, if people continue to trample over the same patch of grass, the grass begins to die, and the damage becomes permanent.

Are your kids listening within the Safe Listening Allowances?

Did you know our ears have a weekly listening allowance?


If we want to keep our hearing for life, it’s so important to keep within the weekly sound allowance.


Use the table below to gauge how well your child is staying within their weekly allowance.

What does having a weekly sound allowance mean? 

Think of your weekly sound allowance like a 20-litre bucket of water.


You can fill it up slowly over the week with just a couple of litres each day.


Or you can fill it up with 20 litres all in one go.


Filling the bucket up all in one go is like listening to music on max volume. This means you’ll use up all your weekly sound allowance very quickly.

That's why it's important to monitor how loudly and for how long you listen every week.

How to Keep Your Ears Safe

Test your hearing online for free

The more we know about our hearing health the better we can look after our hearing in the future. That’s why it’s a good idea to regularly monitor any changes.

Take an online hearing test and let us know how you went.


How to Insert Ear Plugs

Roll the ear plug with clean hands into as narrow a tube as you can. Reach over your head with your free hand and pull you ear gently up and slightly out to help open up the ear canal. Insert the rolled up earplug with a slight turning motion until it is well inside your ear canal.

Top 8 Tips for Looking After Hearing for Life

Puro Sound Headphones

Capped at 85 decibels, Puro Sound headphones keep you within your safe listening allowance, so you won’t damage your ears!

Want to know more about Safe Listening?

Address: Level 2, 11 York Street, Parnell

PO Box 37729 Parnell, Auckland 1151, New Zealand

Phone: 09 307 2922 or 0800 867 446 


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